After watching this Hallmark channel ident, it made me think of what music or sound that I would have to add to my animation, because adding good a music sound track or sounds to an animation can improve it so much, as it keeps you more interested in what you're watching. Although I haven't came up with a final idea for this ident, I know that I will be having a quite sweet and subtle soundtrack as the ident is for helping viewers celebrate lifes special moments, and having a sound track that is loud like this 30 seconds to mars song would distract the viewers from the message within the ident.
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