Studio Brief 2- Idents

For my Hallmark channel ident, I have decided to a motion graphic to demonstrate life's special moments. I think creating this motion graphic will be more effective as I will be able to show 4 or more special moments on the screen at once, as this animation is on 10 seconds long. I have started to research into some motion graphics and I really like the use of having circle heads for my characters, also I really like how all the colours are suitable for the  character on screen, after researching the Hallmark channel I was unsure what colour scheme to go with as all their idents, are different and unlike E4 they don't have a specific colour that they use.